Friday, August 15, 2008

American Idol: We came, we saw, we fliered.

The last time we blogged about hitting up the American Idol audition line, we thought we had seen it all.

Here's a short recap: San Francisco's Cow Palace. 6,000 people standing, singing, and screaming in line. Sleeping bags, pillows, security guards, and hundreds of parked cars.

We had such a successful marketing outing that we decided to try and go to all of the American Idol auditions. We crunched some numbers, compared calendars, called contacts, drew up battle plans and came to the following conclusion: we would be able to make it to Phoenix (Arizona), Salt Lake City (Utah), and Jacksonville (Florida).

So we did the following: ordered up another 15,000 fliers, booked flights and hotel rooms, (through priceline where we got some killer deals), and put our running shoes on.

Phoenix and Salt Lake City, were both great successes and having done three cities, we thought we had the whole fliering thing down. We knew how many to take, how long it would take us to pass out our supply, and when to go from passing out to people to placing our fliers on cars. We knew our stuff; or thought we did.

Then came Jacksonville. Wow, what a city. It took everything we knew and blew it out of the water. Up til now, the biggest turnout we had seen was probably 6,000 people. Jacksonville was at least 15,000; there were people everywhere! Every previous time we had passed out pretty much every flier we had, give or take a few hundred. In Jacksonville, we came home with empty pockets. Not one flier was left between the two of us.

Now that it's said and done, we were very happy with our marketing efforts. We reached the exact demographic we were after and got some serious branding done. The bottom line is we will see you again next year American Idol!

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