Monday, July 21, 2008

Allen and Anthony Learn How to Flyer

1. 6,000 people standing in line to audition 8am
2. 60 people standing in line to audition at 8am

Can you guess which one was American Idol and which one was America's Next Top Model?

No, no it's not what you think. Well, actually it is. The Fresno audition of Top Model, had a poor turnout. Even though this was a little disappointing, we were still able to promote to a very targeted group of models who really wanted to make it in the industry.

American Idol was a little different. By a little, I mean a lot. We arrived to the scene around 2am to see how the line was coming along. Again, we were met by the stern face of disappointment. Only 50 cars were in the parking lot. We decided to lay low for a few hours hoping the situation would change.

Then it happened.

Hundreds of cars started pouring into the Cow Palace parking lot. By 5am there were close to 1000 cars parked with singers jumping 0ut to get in line.

It was time for action. Allen and I stepped out fliers in hand and started to go to work. Cars continued to come into the parking lot, while those who had finished were leaving. After we had finished with the cars, we took a more personal approach and started handing our super awesome fliers (seen below) to talent as they were walking past.

I am happy to report that we passed out all of our fliers and have ordered another 5000. See you at the next audition American Idol!

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