Friday, June 6, 2008

Headshot Envelopes

Anthony and I were traveling to a conference a few weeks ago, and when we arrived to the security check area at the airport. As we proceeded to take off our shoes and place them in the bin for the x-ray machine, we noticed a clever ad from zappos.com, the site that sell shoes online. The ad was inside the shoe bin and read "Looks like you need some new shoes...visit Zappos.com"

We felt that this was some really great advertising - everyone who was boarding a flight could relate to the ad - thats some good targeting. We needed to come up with something like that for Taltopia.

Here is what we came up with: Pretty much all aspiring talent need professional headshots if they want to be considered for a gig. Actors need headshots, models need headshots, comedians need headshots...everyone in the entertainment industry needs headshots. Why don't we provide headshot studios with FREE (branded) envelopes!?!? Genius!

We picked up a few hundred 9x12 envelopes, printed our quirky message on them, and started distributing them to local photographers. The photographers loved the idea of getting free envelopes (lower overhead costs for them) and they felt that Taltopia would be a great resource for their clients.

Here is what they look like:




If you are a photographer who would like some free envelopes, be sure to contact us.

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