Monday, May 12, 2008

Look Ma'...we're on TV!

In our efforts to brand the hell out of Taltopia, we have decided to enter the world of Television advertising. We have considered doing this for some time now, but really had no clue where to begin. Google has started offering a TV Ad marketplace which is pretty cool, but currently only offers national advertising campaigns. Since we want to ensure that our ads are being shown to the most relevant audience, we decided to research the ad marketplace in Los Angeles.

So, Anthony and I got on the phones and started contacting Los Angeles cable television networks which include Charter Communications, Time Warner Cable, and Comcast. We also had the option of using Spotrunner.com, but found it to be too expensive. We found it was muuuuuch cheaper to work directly with the cable networks - cut out the middleman.

Time Warner had a pretty sweet deal that we couldn't pass by. Our TV commercials are going to be aired 600 times a month in each of 3 major metro areas of LA for about 3 months on networks which include MTV, VH1, BET, ComedyCentral, and E!. Be sure to let us know if you see our commercial while watching!

With a little help...ok ALOT of help...from our editor friends, we were able to make two 15 second spots which will begin airing next week. Here is a sneak peak:






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